AREN’T WE ALL POSERS?
by Lance Lumpkin
We all want to look good.
When we wake up in the morning and get dressed, we are preparing to market ourselves to the world. We want every person who passes us on the street to think we’re healthy and clean. We want our car washed, we want our clothes to fit right, and we want to hide our flaws.
If you think about it, life is all about communication. Everything you do, from the way you speak, to the way you wear your hair, to the way walk to the bathroom tells a story. If “the real you” is what you want the world to notice, that’s easy. Just point a cheap camera at your face at any time of the day and take a candid photo. You’ll see blemishes, hairs you missed while shaving, and rings under your eyes from staying up too late. There are zillions and zillions of these. No one will care except for you.
But some of us want to communicate a larger-than-life symbol or myth — the sorts of things that will be remembered for generations and change the world. Important ideas: fairy tales, sculptures, songs, nursery rhymes, and legends are not easily forgotten. Photos of your ugly face are.
Public figures want to send a strong message, distilled down to its essential ingredients. They know how difficult it is to reach as many people as possible. They don’t want interference, static, noise, and distraction. Artists, musicians, and actors who put themselves in the spotlight are under an extreme amount of pressure to communicate a pure and unquestionable message. Every time a celebrity yawns, burps, or shovels food into their mouths in a diner, there is a good chance a camera is pointed at them. That is not worth broadcasting, and effective communicators throughout history know this.
To be able to capture those perfect moments in time that tell an IMPORTANT story, they have learned to POSE. They have learned to disregard all that is unimportant and capture the essence of their MYTH. That which is common is not worth mass-communicating. Everyone is fat. Everyone farts. Not everyone auditions for Steve Vai or gets beat up by Andy Garcia. These are the things that are Special and Rare.
At Poserific PR, we are all about helping our clients become Posers — because we believe Posing is at the heart of communicating that which is Special and Rare.
Some call it Fake. Some call it Contrived. We call it Creative Storytelling.
I’m Lance Lumpkin, the Director of Business Development, and you can count on me to help you achieve your goals and dreams. Let Poserific put together a campaign for you TODAY that will transmit your meme through time and space FOREVER.
Lance Lumpkin
Director of Business Development
poserific@gmail.com
http://poserific.wordpress.com
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